Whilst the topic of wildlife trade is vastly discussed in scientific papers and news reports highlighting on the charismatic and flagship species like sea turtles, tiger, and elephants across the global, there has been a rapid growth of research interest on the online wildlife trade reflecting the internet provides more opportunities for trading wildlife on e-commence websites with unregulated and loosen enforcement. Until a report from the International Fund for Animal Welfare (IFAW) focusing on online wildlife trade in global recently, it indicates that China is the foremost country trading the majority wildlife online while earning the profit of $2.7 million. The statistical is also striking that approximately 544 items traded in 2008 were illegal wildlife species which are listed under CITES Appendices. In short, online wildlife trade is very likely not only posing the wildlife in peril. Meanwhile, it also triggers the challenges on protecting wildlife conservation via the internet.