The number of smart phone users is set to increase to over 2 billion by the end of 2016. Technological advancement has altered may aspects of our lives, from the way we interact with others to the way we conduct business.
Apps in particular have had a large impact, the latest huge success being Pokémon Go, which became the most downloaded app in the app store and resulted in huge numbers of users making significant adjustments to their daily routines.
From an environmental perspective, they have the potential to provide innovative solutions to problems and even change the way that we engage with nature. For example, if Pokémon Go players were identifying real animals they could collect as much data in six days as has been collected in 400 years of natural history effort.